Pinterest is the fastest growing social media site in the history of the internet. According to Jason Miles and Karen Lacey, authors of the book, Pinterest Power, it grew faster than Facebook, YouTube and Twitter. As a business owner or public relations or marketing professional this website cannot be overlooked. Already businesses of all sizes have increased sales and revenue through using Pinterest. Businesses such as ModCloth, Berda Style and Lil Blue Boo have attributed much of their success to Pinterest.
Holiday shopping traffic from Pinterest doubled in December 2012 from December 2011, and now counts for nearly 10 percent of all traffic from social stores. While Facebook still dominates social e-commerce referrals, its share dropped 5 percent to reach 90 percent. And despite Twitter’s claims to the contrary, according to this study based on RichRelvance’s analysis of 490 million shopping sessions which took place in 2012 and 2011 during a ten day period beginning on Thanksgiving, Twitter contributed less than 1 percent of Social E-commerce. (http://www.richrelevance.com/blog/2012/12/holiday-insights-2012/)
One of the main reasons why Pinterest is growing so quickly is because businesses’ content keeps working for them months after they have “pinned” or posted it onto Pinterest. Unlike Facebook and Twitter where the user must constantly be making posts or tweets users on Pinterest can let their content do the work for them. According to Miles and Lacey, over 80 percent of pins are repins; this means that the followers and their followers and their followers will do the marketing for you.
To view the PDF info graphic published by RichRelevance click on the document below.
Holiday shopping traffic from Pinterest doubled in December 2012 from December 2011, and now counts for nearly 10 percent of all traffic from social stores. While Facebook still dominates social e-commerce referrals, its share dropped 5 percent to reach 90 percent. And despite Twitter’s claims to the contrary, according to this study based on RichRelvance’s analysis of 490 million shopping sessions which took place in 2012 and 2011 during a ten day period beginning on Thanksgiving, Twitter contributed less than 1 percent of Social E-commerce. (http://www.richrelevance.com/blog/2012/12/holiday-insights-2012/)
One of the main reasons why Pinterest is growing so quickly is because businesses’ content keeps working for them months after they have “pinned” or posted it onto Pinterest. Unlike Facebook and Twitter where the user must constantly be making posts or tweets users on Pinterest can let their content do the work for them. According to Miles and Lacey, over 80 percent of pins are repins; this means that the followers and their followers and their followers will do the marketing for you.
To view the PDF info graphic published by RichRelevance click on the document below.
| shopping_insights.pdf |
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