One of the most popular categories on Pinterest is the humor section. Users pin funny memes, stories and pictures from humor websites such as 9gag, buzzfeed, photodump and other like sites. The branded meme is not a new concept but they are increasing in popularity. These days, a meme is an umbrella term for copied and altered tidbits of amusing online content, from animations and photo captions to viral videos that inspire a flood of parodies. Within weeks, most memes fade into oblivion, but those with endurance make the leap to the commercial world. Properly exploited, some memes can bring in anywhere from a few thousand dollars for a single licensed broadcast of a popular video to six figures for an integrated marketing campaign based around a meme. So when I was given the assignment to brand asparagus I immediately thought I would utilize the humor section of Pinterest. But then came the issue, how does one make asparagus funny or relevant in pop culture? I thought I would utilize Buddy the Elf. As some of you may have recognized the title of this blog is from the popular movie. Listen to Buddy and eat your asparagus! Asparagus is awesome!
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