I have been racking my brain all week trying to think of a "famous" blogger.  I did several searches trying to discover a blog that sky rocketed to stardom. But as I was searching I started thinking to myself, "What blogs do I like that I have found because of Pinterest?" While I have discovered many awesome blogs through Pinterest one of my absolute favorites is Sugar Pie Farm House. The author of the blog refers to herself as Aunt Ruthie and creates the most wonderful "homey" atmosphere. How one goes about creating a homey atmosphere in cyberspace is beyond me but Aunt Ruthie did it perfectly. Maybe it's the whimsical way she writes or how she let's her readers into her home every season showing how she decorates for holiday's around the farm. I first came across Sugar Pie Farm House when I clicked the glass of Christmas eggnog. Click the picture to see her site!

Aunt Ruthie's most popular pins include this Ceder Farm Hill sign and her fall inspired chalk board design. She has about 7,500 followers on Pinterest and is very good about pinning mostly other people's pins. Her top two boards are her Down on the Farm board  and Christmas board with roughly 300 pins each. Her own board titled Aunt Ruthie's Farm House has only 9 pins and this is the only board she will pin stuff from her own blog. She is aware that the key to Pinterest is let people know who you are create a small board with your content and let your followers do the rest. 

Pinterest is the fastest growing social media site in the history of the internet. According to Jason Miles and Karen Lacey, authors of the book, Pinterest Power, it grew faster than Facebook,  YouTube and Twitter. As a business owner or public relations or marketing professional this website cannot be overlooked. Already businesses of all sizes have increased sales and revenue through using Pinterest. Businesses such as ModCloth, Berda Style and Lil Blue Boo have attributed much of their success to Pinterest. 

Holiday shopping traffic from Pinterest doubled in December 2012 from December 2011, and now counts for nearly 10 percent of all traffic from social stores. While Facebook still dominates social e-commerce referrals, its share dropped 5 percent to reach 90 percent. And despite Twitter’s claims to the contrary, according to this study based on RichRelvance’s analysis of 490 million shopping sessions which took place in 2012 and 2011 during a ten day period beginning on Thanksgiving, Twitter contributed less than 1 percent of Social E-commerce. (http://www.richrelevance.com/blog/2012/12/holiday-insights-2012/)

One of the main reasons why Pinterest is growing so quickly is because businesses’ content keeps working for them months after they have “pinned” or posted it onto Pinterest. Unlike Facebook and Twitter where the user must constantly be making posts or tweets users on Pinterest can let their content do the work for them. According to Miles and Lacey, over 80 percent of pins are repins; this means that the followers and their followers and their followers will do the marketing for you. 

To view the PDF info graphic published by RichRelevance click on the document below.